— Honest overview
This is just
the beginning.
Boring Innovations is a solo project, built from scratch, launched with 104 tools and a lot of rough edges. No team. No investors. No safety net. Just a conviction that the world needs a brutally honest catalog of business tools.
74
Days live
since Mar 5, 2026
104
Tools reviewed
goal: 1,000
1
Person building
no team
$0
VC funding
bootstrapped
Progress toward 1,000 tools
104 / 1000
10.4% complete — long road ahead, and that's fine.
Why I built this
The best business improvements are almost always boring. Not a rebrand. Not a viral campaign. A better invoicing tool. An automated expense report. A CRM your team will actually open on Monday morning.
These changes don't make headlines. They show up in the P&L.
I kept watching founders and managers spend weeks evaluating tools — reading reviews that were basically ads, clicking through "Top 10" lists that ranked tools by affiliate commission, not by usefulness. I got frustrated enough to build something different.
So I built Boring Innovations. Every tool gets a real case study — not a vendor testimonial, a realistic scenario with actual numbers. Every listing is written by a human. The business model is disclosed upfront.
Built with AI. Decisions made by humans.
Yes — I use AI to help build, write, and iterate faster. But every tool that gets listed, every editorial call, and every judgment about what's actually worth your time is made by a person. AI is the shovel. The decisions are mine.
📊 Open books — Revenue
Boring Innovations earns through affiliate commissions. Here's exactly how much.
$0
total earned
| Month | Revenue |
|---|---|
| March 2026 | $0 |
🔧 What's still rough
I know the site isn't perfect. Here's an honest list of things I see and am working on:
- —104 tools is a fraction of what this directory needs to be
- —Case studies are illustrative — working on sourcing verified real ones
- —0 affiliate links are live yet — registrations in progress
- —No user accounts, ratings, or community features yet
- —Some layout details still need polish on smaller screens
- —No newsletter issues published yet — sign-up is live, first issue coming soon
What's coming
- ✓Core directory with case studies and ROI estimates
- ✓Boring Score — own metric for tool quality
- ✓ROI Calculator per tool
- ✓104 tools across 46 categories
- ✓Submit a tool form (spam-protected)
- ✓Mobile-friendly navigation (hamburger menu)
- ✓Social sharing cards (OG image + meta tags)
- ✓Feedback widget with direct server submission
- ✓Newsletter sign-up — The Boring Brief (bi-weekly)
- ✓Revenue transparency — open books section
- First newsletter issue published
- Affiliate links live (registrations in progress)
- Expand to 200+ tools
- Verified real case studies from actual users
- ✓Saved Tools clipboard — bookmark tools, revisit anytime
- ✓Comparison mode — pick 2–4 tools, compare side by side
- 'Best for...' curated stacks for specific business types
- User reviews and community ratings
- Pricing change alerts
How you can support this
There's no "Buy me a coffee" button. The only thing that helps this project grow is usage. Here's what actually makes a difference:
Use the directory — and click through
When you visit a tool page and click 'Visit [Tool]', we earn a small affiliate commission if you sign up. It costs you nothing and keeps this project running.
Share it with one person
One founder or manager who'd find this useful. Word of mouth is the only marketing I can afford.
Submit a tool we're missing
Know a solid tool that should be here? The submission form takes 2 minutes.
Leave feedback
The green button in the bottom right. Tell me what's missing, what's broken, what category you need. I read every single response.
Subscribe to The Boring Brief
Bi-weekly newsletter — one boring business improvement per issue. Free forever. Sign up here →
Forward the newsletter to one person
When you get an issue and it's useful — send it to one founder or manager you know. That's the only growth channel I have.
Where this is going
The goal hasn't changed: the most complete, most trustworthy catalog of business software in existence. A resource that a manager in Iowa or a founder in Warsaw can open on a Monday morning and find exactly the tool they need.
No fluff. No affiliate-bait listicles. Just a directory that respects your time.
We're at 10.4% of the goal. The rest is ahead of us.