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Apollo.io — Find, contact, and close your ideal customers — all in one prospecting platform

Lead Generation

Apollo.io is a B2B sales intelligence and engagement platform with a database of 275M+ contacts. It lets you build targeted prospect lists, find verified emails, automate outreach sequences, and track replies — replacing 3–4 separate tools.

Best for

  • +SDR teams needing a prospecting database + outreach tool
  • +Startups building a sales pipeline from scratch
  • +Teams wanting email sequences + contact data in one place

Not ideal for

  • −Companies targeting consumers (B2C)
  • −Teams needing deep CRM (better as a CRM add-on)
  • −Companies in highly regulated industries (data compliance)

Illustrative Case Study

Based on realistic usage patterns and typical results reported by users — not a verified customer story. Numbers are illustrative.

✗

The Problem

A 10-person B2B SaaS sales team was spending 3 hours per rep per day manually researching prospects on LinkedIn and guessing email addresses. Hit rate was under 20%, pipeline was thin, and quota attainment sat at 61%.

→

The Solution

They moved to Apollo.io Basic ($49/mo). Reps built pre-filtered lists of 500 ICP contacts per week, exported verified emails, and triggered 3-step email sequences automatically. Research time dropped from 3 hours to 25 minutes per day.

✓

The Result

In 90 days, pipeline volume grew 8x. Quota attainment jumped from 61% to 94%. The tool paid for itself in the first week — one closed deal was worth $12,000 ARR.

💡 ROI Estimate: Tool costs $49/mo. First closed deal from Apollo: $12,000 ARR. ROI: 245x in month one.

— Frequently asked questions about Apollo.io

Is Apollo.io good for B2B prospecting?+
Yes. Apollo.io offers a database of 275M+ contacts with verified emails. It combines prospecting, enrichment, and outreach sequencing in one platform — eliminating the need for separate tools.
Apollo vs ZoomInfo: which is better?+
Apollo offers better value for small to mid-size teams with a generous free plan and lower pricing. ZoomInfo has a larger database but costs significantly more and targets enterprise buyers.
Does Apollo.io have a free plan?+
Yes. Apollo's free plan includes 10,000 email credits/month, basic search filters, and a LinkedIn extension. Paid plans start at $49/user/month for advanced features.
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— See also in Lead Generation

S

Snov.io

Find emails, verify them, and send cold outreach — all in one sales toolbox

💰 Your ROI Calculator

Personalize the estimate — what's your time worth?

$/hr

Apollo.io saves ~52 hrs/mo on Manual prospect research and email guessing.

Time value (52 hrs × $50)$2,600/mo
Tool cost−$49/mo
Net monthly savings$2,551/mo
ROI multiple53x return

* Estimate based on typical usage. Your actual results will vary.

Pricing

Starting from$49/mo (Basic)
✓ Free plan

Quick facts

CategoryLead Generation
Headquarters🇺🇸 USA
◆3.0/ 5.0Boring Score

💡 Tool costs $49/mo. First closed deal from Apollo: $12,000 ARR. ROI: 245x in month one.

Visit Apollo.io