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Clay — Enrich any contact with 75+ data sources — then automate the outreach

Sales Intelligence

Clay is a data enrichment and GTM automation platform. It pulls data from 75+ sources (LinkedIn, Clearbit, Apollo, Hunter, etc.) and lets you build waterfalls — if one source fails, it tries the next. Used by top sales teams to build hyper-personalized outreach at scale.

Best for

  • +Revenue ops teams enriching lead data from multiple sources
  • +Sales teams wanting waterfall data enrichment
  • +Growth teams building personalized outbound at scale

Not ideal for

  • −Small teams without a data strategy
  • −Companies with fewer than 100 leads/month
  • −Non-technical users wanting plug-and-play simplicity

Illustrative Case Study

Based on realistic usage patterns and typical results reported by users — not a verified customer story. Numbers are illustrative.

✗

The Problem

A 6-person SDR team at a mid-market SaaS company was sending generic cold emails and getting 1.2% reply rates. They were paying for ZoomInfo ($30k/yr) but only using 10% of it. Personalization took too long to scale.

→

The Solution

They switched to Clay at $149/mo. Built enrichment waterfalls combining 5 data sources per contact — LinkedIn headline, recent funding round, tech stack, job change signals. AI-generated first lines based on enriched data. Setup time: 2 days.

✓

The Result

Reply rates went from 1.2% to 5.1% — 4x improvement. The team cancelled ZoomInfo, saving $30,000/year. Clay cost $149/mo = $1,788/year. Net savings: $28,212.

💡 ROI Estimate: Replaced $30k/yr tool + 4x reply rates. Net annual savings: $28,212.

— Frequently asked questions about Clay

What does Clay do?+
Clay is a data enrichment and outreach platform that pulls contact and company data from 75+ sources. It automates lead research, enrichment, and personalization for sales teams.
Is Clay worth the price?+
For teams doing personalized outbound at scale, Clay can save 10+ hours per rep per week on manual research. The ROI comes from higher response rates through better personalization.
Clay vs Apollo: which is better for sales?+
Clay excels at data enrichment and personalized outreach. Apollo is better as an all-in-one prospecting database. Many teams use Clay to enrich leads found through Apollo.
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— See also in Sales Intelligence

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Reply.io

AI-powered sales engagement that automates your entire outreach process

💰 Your ROI Calculator

Personalize the estimate — what's your time worth?

$/hr

Clay saves ~40 hrs/mo on Manual contact research and email personalization.

Time value (40 hrs × $50)$2,000/mo
Tool cost−$149/mo
Net monthly savings$1,851/mo
ROI multiple13x return

* Estimate based on typical usage. Your actual results will vary.

Pricing

Starting from$149/mo (Starter)
✓ Free plan

Quick facts

CategorySales Intelligence
Headquarters🇺🇸 USA
◆2.0/ 5.0Boring Score

💡 Replaced $30k/yr tool + 4x reply rates. Net annual savings: $28,212.

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