Loom — Record your screen and face in 30 seconds — replace meetings, emails, and confusion
Video & Async CommsLoom is an async video messaging tool. Record your screen, face, or both with one click, get a shareable link instantly, and let teammates watch on their own schedule. Used for demos, walkthroughs, feedback, standups, and onboarding. Acquired by Atlassian in 2023.
Best for
- +Remote teams replacing unnecessary meetings with async video
- +Managers giving feedback, demos, or walkthroughs
- +Support teams recording how-to videos for customers
Not ideal for
- −Teams needing live video conferencing (async only)
- −Companies in low-bandwidth environments
- −Teams that prefer written communication
Illustrative Case Study
Based on realistic usage patterns and typical results reported by users — not a verified customer story. Numbers are illustrative.
The Problem
A 22-person remote software team was running 11 hours of meetings per person per week. Monday standups, daily check-ins, feedback sessions, design reviews — most could have been an email but nobody wanted to write long docs. Time zones made real-time sync expensive.
The Solution
Adopted Loom for all non-decision communication. Design reviews became 5-minute Loom walkthroughs. Feedback on work became annotated Looms instead of calendar blocks. Standups moved to async video — each person recorded a 90-second update.
The Result
Average meeting hours per person dropped from 11 to 4 per week — 7 hours saved. For 22 people at $65/hr average fully-loaded cost: 7 × 22 × $65 = $10,010/week saved = $40,040/month. Loom cost $275/mo (22 users). ROI: 145x.
💡 ROI Estimate: Tool costs $275/mo. Meeting time recovered: $40,040/mo in fully-loaded labor. ROI: 145x.
— Frequently asked questions about Loom
Is Loom worth it for remote teams?+
Loom free vs paid: what's the difference?+
Can Loom replace Zoom?+
— Looking for more?
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— See also in Video & Async Comms
Try this tool
Record your screen and face in 30 seconds — replace meetings, emails, and confusion
💰 Your ROI Calculator
Personalize the estimate — what's your time worth?
Loom saves ~154 hrs/mo on Unnecessary synchronous meetings and slow async email communication.
* Estimate based on typical usage. Your actual results will vary.
Pricing
Quick facts
💡 Tool costs $275/mo. Meeting time recovered: $40,040/mo in fully-loaded labor. ROI: 145x.