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Brevo — All-in-one email marketing, SMS, and CRM — at a fraction of Mailchimp's price

Email Marketing
🥇 Team Flat Rate

Brevo (formerly Sendinblue) is an all-in-one marketing platform used by 500,000+ businesses. It handles email campaigns, transactional emails, SMS marketing, and basic CRM — all from one dashboard. Known for generous free tier and contact-based (not subscriber-based) pricing.

Best for

  • +E-commerce teams wanting email + SMS in one tool
  • +Budget-conscious teams migrating from expensive platforms
  • +Businesses needing transactional + marketing emails combined

Not ideal for

  • −Advanced marketers needing deep automation flows
  • −Teams heavily invested in Mailchimp integrations
  • −Enterprise with complex segmentation needs

Illustrative Case Study

Based on realistic usage patterns and typical results reported by users — not a verified customer story. Numbers are illustrative.

✗

The Problem

A 50-person e-commerce company was paying $299/mo for Mailchimp to send 40,000 emails/month. Open rates had stagnated at 18%, and the team had no SMS channel. Switching tools felt risky with 25,000 subscribers to migrate.

→

The Solution

They migrated to Brevo Business ($18/mo for 20K emails + pay-as-you-go for peaks). Used Brevo's built-in SMS for abandoned cart reminders and set up automated welcome sequences. Migration took one weekend using CSV import.

✓

The Result

Email costs dropped from $299/mo to $65/mo. Open rates jumped to 24% with better deliverability. Abandoned cart SMS recovered $4,200 in the first month alone.

💡 ROI Estimate: Tool costs $65/mo (down from $299). SMS revenue: $4,200/mo. Net savings + new revenue: $4,434/mo. ROI: 68x.

— Frequently asked questions about Brevo

Is Brevo better than Mailchimp?+
Brevo (formerly Sendinblue) is more affordable at scale since it charges by emails sent, not contacts. Mailchimp charges by contact count, which gets expensive as your list grows.
Does Brevo have a free plan?+
Yes. Brevo's free plan includes 300 emails/day with unlimited contacts. This is unique — most competitors limit contacts on free plans. Paid plans start at $25/month for 20,000 emails.
What is Brevo best for?+
Brevo excels as an affordable all-in-one marketing platform combining email, SMS, WhatsApp, and chat. It's ideal for growing businesses that need multi-channel marketing on a budget.
Browse all Email Marketing tools →

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— See also in Email Marketing

G

GetResponse

Email marketing that actually converts — automation, landing pages, webinars in one

A

ActiveCampaign

Marketing automation and CRM that work together without the enterprise price tag

D

Drip

Email marketing built for e-commerce — revenue attribution, not just open rates

💰 Your ROI Calculator

Personalize the estimate — what's your time worth?

$/hr

Brevo saves ~15 hrs/mo on email campaign management and SMS follow-ups.

Time value (15 hrs × $50)$750/mo
Tool cost−$9/mo
Net monthly savings$741/mo
ROI multiple83x return

* Estimate based on typical usage. Your actual results will vary.

Pricing

Starting from$9/mo (Starter, 5K emails)
✓ Free plan

Quick facts

CategoryEmail Marketing
Headquarters🇫🇷 France
◆4.2/ 5.0Boring Score

💡 Tool costs $65/mo (down from $299). SMS revenue: $4,200/mo. Net savings + new revenue: $4,434/mo. ROI: 68x.

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