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Constant Contact — Email marketing that small businesses have trusted for nearly 30 years

Email Marketing
🥇 Team Flat Rate

Constant Contact is one of the most established email marketing platforms, serving 600,000+ customers since 1995. It offers email campaigns, social media posting, event management, and basic e-commerce tools — all designed for non-technical small business owners.

Best for

  • +Local businesses and brick-and-mortar stores
  • +Non-technical small business owners who need simplicity
  • +Event-based businesses (classes, workshops, restaurants)

Not ideal for

  • −Tech-savvy teams wanting advanced automation
  • −E-commerce needing deep Shopify/WooCommerce integration
  • −Startups on a tight budget (cheaper alternatives exist)

Illustrative Case Study

Based on realistic usage patterns and typical results reported by users — not a verified customer story. Numbers are illustrative.

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The Problem

A local bakery with 3 locations had no digital marketing. They collected customer emails on paper signup sheets but never sent anything. Foot traffic was declining 10% year-over-year as new competitors opened nearby.

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The Solution

Started Constant Contact Lite ($12/mo). Digitized 800 emails from paper lists, set up a weekly 'Fresh This Week' newsletter with photos, and added a birthday coupon automation. Total setup: 2 hours.

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The Result

Email list grew from 800 to 4,000 in 6 months through in-store QR codes. Birthday coupons had a 34% redemption rate. Foot traffic reversed — up 18% in the first quarter after starting emails.

💡 ROI Estimate: Tool costs $35/mo (Standard for 4K contacts). Birthday coupons alone drive ~$2,800/mo in incremental revenue. ROI: 80x.

— Frequently asked questions about Constant Contact

Is Constant Contact good for small businesses?+
Yes. Constant Contact is one of the easiest email marketing platforms to learn. It's particularly popular with local businesses, nonprofits, and organizations that need simple email campaigns.
Constant Contact vs Mailchimp: which is better?+
Constant Contact offers better phone support and event management. Mailchimp has a more generous free plan and better automation. Constant Contact wins for non-technical users who value support.
How much does Constant Contact cost?+
Constant Contact Lite starts at $12/month for up to 500 contacts. Standard plan at $35/month adds automation and advanced segmentation. No free plan, but they offer a 60-day free trial.
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— See also in Email Marketing

G

GetResponse

Email marketing that actually converts — automation, landing pages, webinars in one

A

ActiveCampaign

Marketing automation and CRM that work together without the enterprise price tag

D

Drip

Email marketing built for e-commerce — revenue attribution, not just open rates

💰 Your ROI Calculator

Personalize the estimate — what's your time worth?

$/hr

Constant Contact saves ~8 hrs/mo on email campaign creation and contact management.

Time value (8 hrs × $50)$400/mo
Tool cost−$12/mo
Net monthly savings$388/mo
ROI multiple33x return

* Estimate based on typical usage. Your actual results will vary.

Pricing

Starting from$12/mo (Lite, 500 contacts)
✓ 14-day free trial

Quick facts

CategoryEmail Marketing
Headquarters🇺🇸 USA
◆4.6/ 5.0Boring Score

💡 Tool costs $35/mo (Standard for 4K contacts). Birthday coupons alone drive ~$2,800/mo in incremental revenue. ROI: 80x.

Visit Constant Contact